![]() However the other point to make is that such cost is still relatively inexpensive as far as owning a camera with that iconic red Leica logo is concerned.Īt a manufacturer’s suggested £230 however, the Sofort is twice the price of an equivalent Instax (the Leica film packs are also a pound dearer). At the time of writing there are also Leica branded film packs coming that, like the Instax range, include a monochrome film option to broaden the appeal beyond the happy snapper brigade. So is this possibly the most plush consumer-orientated instant camera there has ever been? Sharp eyes will have spotted that the Sofort bears a very close retro-styled resemblance to the Fuji Instax Mini 90 – and indeed the Leica is able to utilise the Fuji’s Instax film packs, which work out at around a pound a picture/print. ![]() However, the new Leica ‘Sofort’ (not a reference to battlements, but rather German for ‘instant’) is something refreshingly different: it’s the premium brand’s first-ever instant print analogue camera – the launch of which adds a welcome dose of almost frivolity to a previously oh-so-serious brand image, one largely built on both a very distinguished heritage, but also those high-ish price tags. It would be easy to become jaded in writing about cameras if each successive generation merely involved the proverbial nip here and a tuck there. The Leica Sofort instant camera is available in a choice of white, orange and mint at a suggested retail price of £215 including VAT / $299 in the US. In addition to colour film, Leica also offers a monochrome film option. For easier ‘selfies’, the Leica Sofort features a rectangular mirror on the front, and the focusing distance can be set independently from the selected programme mode.
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